snap judgments no, really, there are some comics you really should read

Defensive Marvel is Defensive

At the Marvel: Your Universe panel, i was able to not only praise the panelist for putting out two great books at the same time the Iron Man movie hit, but ask them why we got two very very very different books on the stands that were as far away as possible from the Incredible Hulk movie came out.

"We can't always bat a thousand," noted Quesada, mentioning that If you look at track trecord, they're good at publishing the book in question.  Dan Buckley jumped in to note  that creatively, they hit their stride with Iron Man and didn't need to change a lot to make Iron Man fit the tone of the movie.  matt Fraction was noted for his communication with the writers on Iron Man: Director of SHIELD and matched everything very well between current continuity and movie tone.  Hulk, on the other hand, is a bigger challenge because creators have to be able to 'stretch their legs' and do what they want without a corproate influence, suggesting to me that I load up customers on trade paperbacks ($12.99 and up) instead of new comics (as low as $2.99) for new readers.  Last Year, Buckley noted, they pushed the character with events like  Planet Hulk and World War Hulk and, while they had nothing to do with the movie, they it put the character out in the public eye.

Kevin Feige (president, Marvel Studios), in an Incredible Hulk hat, noted that they used a lot of the trades as influences on the movie, citing Hulk: Gray and Bruce Jones' first run.

And yet... I don't really feel my question was answered.  Why did Marvel not put out a comic that fit the theme of a very popular and well made movie?  Why do I have to recommend stories from years ago in order to keep customer interest?  Why can't the Bruce-Banner-man-vs.-inner-monster story be told in the modern age?

And what in God's good name is going on in Loeb's book!??

Ah, wel.  At least joe Quesada didn't tell me to sit down and enjoy the stories this time.