DC’s Weekly Risk

We stared at NEWSARAMA a good long time.

“Wow,” said Ish, a co-worker at the store as he leaned closer to the monitor we…. really weren’t supposed to be looking at. (give me a break, the store was dead and we could always say ‘a random customer asked’).

“Yeah,” I agreed.  “2.50.  That’s…. gonna be a lot of money.”

Math was done.  52 copies of 52 would roughly be $130 for customers.  $10 a month.  (and $97.50 with employee discount for us schmoes).  We thought long and hard about this; again, this was because the store was ugly-dead on a Thursday afternoon.  This wasn’t something people could really wait for a trade on, considering the size of what they’d have to publish.  Sure, ‘volumes’ could be done but stilll… no word fo that yet.  This would be a commitment and a very tricky risk for DC.  It would have to come out on time and it could not disappoint.  It would have to remain engaing enough for readers on a wekkly basis and it would have to have something for everyone, not just Bat-fans or Super-freaks.  Thsi would have to be big.

And you know what’s funny:  I’m gonna buy it.  I’ve added it to my pull.  I trust DC that much these days.  Infinite Crisis is phenominal, even for a novice like me.  So many things are going on right now that I can only guess at.  And the writing is coherant and so much is going on right now that it’s hard not to be excited for what’s to come.   Customers ask all the time ‘What going on with this?’ or ‘What going to happen to (name of major/minor DC character)?!’, people are actually asking current questions, and we can cheerfully say ‘Not a clue!  Read the book!’ and they *will*.  Not ‘would like to but the money’s kind of tight right now’, or ‘maybe when the trade comes out and we’re just ind of using you as a crutch to sate our interest and cost you a sale’, no, these books are being picked up and enjoyed.

So yeah, I will give my weekly $2.50 to 52.  I trust Johns and Giffen and all of them because it really feels liek these guys are sitting down in a room and thinking ‘Wouldn’t it be cool if…?’

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